Hollywood could read Usedcarsalesman and say: "This Usedcarsalesman guy is right. You can use these new cameras and editing tools and on a $10,000 budget produce a 2-hour film that looks like it cost 5 million to make." And then: "Hell though, if it only costs $10,000 to do something that looks that good, then everybody from Kenya to Kansas is going to be doing it. Hollywood could lose its place as the center of the film and TV business! We need to find another entertainment business to control, one that has more barriers-to-entry. Either that or we need to find a way to profitably "play" this pro-sumer video technology that threatens our current business.
- Partner more with the network video game makers such as Electronic Arts, Activision, etc. This will take part of Hollywood in a exciting, money-making direction that capitalizes on the young and pre-middle-age crowd. And it will allow Hollywood to come to dominate in a new entertainment field as their dominance in others may falter (like Usedcarsalesman said before, he can't program a video game; no threats from him there).
- Take more cheap risks on these new, cheap film/tv productions. Spend a matter of a few thousand here and a few thousand there to finance the type of inexpensive "movie" Usedcarsalesman described above, one made using the new High-quality, "Pro-sumer" HD tools and the surplus of SAG actors. Sure 19 out of 20 of these productions will fail, but the one that hit will likely cover the losses (and Usedcarsalesman suspects that the ratio of successes to failures will initially be more like 1 out of 4 since this is an emerging field that will take the public by surprise). Manage these productions to completion, slap your studio's name on them to give them legitimacy, and find a way -- while avoiding anti-trust entanglements -- to distribute these productions using on-line-ordered DVDs, through companies like NetFlix or Amazon.com, or by way of high-quality Internet downloads, cable or satellite Pay-Per-View, or Digital Distribution in traditional movie-theaters. Note: Usedcarsalesman could even see this course of action providing Hollywood Studios with an economical means to provide content that is more pleasing to audiences in politically "Red" states.
Usedcarsalesman obviously doesn't want Hollywood to discontinue traditional, big-budget film and television productions. They are like the pyramids of Egypt -- something that are probably always going to be around. But Usedcarsalesman would submit that by diversifying more in to the two areas mentioned, Hollywood may again display its historically winning, strategic wisdom.