Usedcarsalesman, too, has wanted to incorporate RSS or "Really Simple Syndication" in to his blog. He figured that he sometimes discuses topics that has to do with media, technology and too many other issues that a few people might be interested in getting a regular "feed" on. Thus, began his still on-going quest to piece together the business of RSS feeds -- their creation, transmission, storage and consumption.
Early on Usedcarsalesman realized that Blogger provided Atom-type syndication built in with their free blogging service. And he has happily employed it (of course, there are still a few grey areas regarding its operation that he needs to fill in). But, of course, that was not good enough for him; he wanted to be like the larger, "grown-up" sites out their like BlogMaverick.com or WilWheaton.net, that make skillful use of RSS.
So, why does Usedcarsalesman bother, why does he care bout RSS? Because, he kind of believes that there is going to be growth in the numbers of people using RSS to get their information. This is not a new belief; analysts have been suggesting that RSS is "the new email" for the last 2-3 years. Right now it's used by 2% of web users -- this statistic kind of reminds him of the limited number of people on the web in the early and mid-90s; but, this figure could very well grow to 50-60%+, just as grew the number of web users and broadband users over the last 10-15 years.
One of the main reasons for the growth of RSS could be Microsoft's new operating system, Code-Named "Longhorn" (edit: now sold in 2007 as Vista). Mr. Bill Gates has apparently been thinking, "if people are going to read RSS Feeds, then they better be doing it using a Microsoft product." Just as when Gates began incorporating a Web-browser, Explorer, in to his operating systems, starting with Windows 95, his company now plans to incorporate an RSS feed reader in to his "Longhorn" system.
The good news about Longhorn -- though perhaps not for the stand-alone RSS News Reader software providers -- is for the people providing RSS content to other people. Not too long after Longhorn hits the market, you will probably see the number of web users reading RSS News Feeds climb from 2% to 20%, a 10-fold increase. Usedcarsalesman speculates that this will happen because Microsoft's Longhorn (Vista) will put the matter of RSS front-and-center before a vast number of new computer or OS buyers. And as old computers (and their operating systems) are gradually traded for new, you could see the aforementioned number, as he said, climb to half or more of all web-users before too long.
So, again, this is good news for content producers. It means there will be more people who will be seeking regular information and articles in an RSS-format and who will read what you write. Now if only Usedcarsalesman can get his RSS feeds and programs organized in the mean time...